Exploring the Entrepreneurial Option for Sociologists

Exploring the Entrepreneurial Option for Sociologists

By Karina Butera [1]

Throughout my postgraduate experience I have operated within both the worlds of academia and commercial enterprise. I am perhaps a strange hybrid because I have entwined my ‘sociological imagination’ with  my interest  in a movement referred to as ‘positive psychology’ – in lay terms: life coaching. As I have worked through the various stag es of my PhD, I have also baby-step by baby- step, built a corporate wellbeing business, which is (I hope) positioned to take some thing of a quantum leap now that my thesis has been submitted. In this article, for ease of reading, I will refer to my research and teaching work as my ‘academic’ work and the work I do running my business as my ‘commercial’ work.

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